Articles Tagged with ''marketing''

Create the proper launching pad for the big successes that await you.

Follow these rules to make sure you don’t fall into a social media trap.

Option Sheets are a communication tool between technician and customer.

When it comes to marketing, your greatest asset is one that’s oftentimes underutilized.

The net effect is when you don’t dress like a professional, you don’t get paid like a professional.

It’s only a business when you make money at it.

Are you one of those contractors who believes if you service a customer once and do a great job, he’ll remember you forever? I wish it was true. Instead, studies show 55% of the customers you lose leave you because you paid them no attention.

Every contractor understands the importance of having a strong, easily recognizable brand. Companies that develop exceptional brands outperform companies with a mediocre brand every day, regardless of their field.

Before my brothers and I became enlightened about staffing (meaning we got our teeth kicked in so many times we eventually woke up), we used to rely on the tried-and-true method of hiring people using the “Mirror Test.”