Marketing - Articles - Page 26 | Plumbing & Mechanical

‘Word-of-mouth’ marketing that works

Testimonials are very powerful, and seriously underused in contracting.

Adams Hudson

August 22, 2013

“I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.

Tips to avoid the common irritating habits that drive customers crazy

Stop driving customers away.

Adams Hudson

May 23, 2013

Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you’re in.

Customers are Raising the Bar

Keep them by exceeding their expectations.

Adams Hudson

April 19, 2013

What’s up with customers these days? It’s like they want better value, quality products, efficient service and someone they can count on. Then, if they don’t find what they’re looking for, they’re on to someone who’s got what it takes.

The Most Powerful Marketing

Publicity can increase the name recognition, image and brand of your company.

Adams Hudson

March 15, 2013

Publicity can increase the name recognition, image and brand of your company.

Many plumbing and heating contractors seeing their highest profitability in history

A likely reason might be surprising — Internet marketing and search engine optimization.

Dean Iodice Josh Nelson

March 10, 2013

According to recent data from Sageworks, profitability for private companies is at the highest level in a decade. The largest sector of business happens to be construction, which comprises plumbing and heating contractors. The primary reason for this increased profitability? A growing number of plumbing and heating businesses have finally embraced the Internet.