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Home » marketing

Articles Tagged with ''marketing''

Al Levi

Stepping over dollars to pick up dimes

The urge to save money can cause you to miss out on making more in return.
7 Power Blog
Al Levi
January 23, 2014

The first cautionary bit of advice I received from my dad was that I learn how to “avoid stepping over dollars to pick up dimes.” I was just a kid getting started in the family business. This seemed confusing to me so I asked him, “What does that mean?”


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Adams Hudson

The hard sell doesn’t work with today’s consumers

Two-faced or true-faced?
Adams Hudson
Adams Hudson
October 18, 2013

I’d hear, “This is going to hurt you worse than it hurts me,” just before getting my rearward region spanked into next week. Whenever I used to hear this phrase — which was shockingly regular — I used to think, “Then why do it?” I mean, can’t we spare some pain for both of us by overlooking that little melted-crayon-in-the-Easy-Bake Oven-incident?


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Al Levi

Five tools to power your business

Assess your future technology needs to keep your company competitive.
7 Power Blog
Al Levi
September 20, 2013

As contractors, we love spending money on any new tools we can get our hands on for the trades we do, but not so much when it comes to stepping up and investing in other powerful business technology tools.


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Adams Hudson

‘Word-of-mouth’ marketing that works

Testimonials are very powerful, and seriously underused in contracting.
Adams Hudson
Adams Hudson
August 22, 2013

 “I’m building my business by word of mouth.” Lots of us have heard that phrase — and even said it.  


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Adams Hudson

Tips to avoid the common irritating habits that drive customers crazy

Stop driving customers away.
Adams Hudson
Adams Hudson
May 23, 2013

 Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you’re in.  


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Adams Hudson

Customers are Raising the Bar

Keep them by exceeding their expectations.
Adams Hudson
Adams Hudson
April 19, 2013
What’s up with customers these days? It’s like they want better value, quality products, efficient service and someone they can count on. Then, if they don’t find what they’re looking for, they’re on to someone who’s got what it takes.
Read More
Adams Hudson

The Most Powerful Marketing

Publicity can increase the name recognition, image and brand of your company.
Adams Hudson
Adams Hudson
March 15, 2013
Publicity can increase the name recognition, image and brand of your company.
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Mike and Jeanne Petri of Petri Plumbing, Brooklyn, N.Y.

Many plumbing and heating contractors seeing their highest profitability in history

A likely reason might be surprising — Internet marketing and search engine optimization.
Dean Iodice Josh Nelson
March 10, 2013

According to recent data from Sageworks, profitability for private companies is at the highest level in a decade. The largest sector of business happens to be construction, which comprises plumbing and heating contractors. The primary reason for this increased profitability? A growing number of plumbing and heating businesses have finally embraced the Internet.


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Photocredit: Crystal Blue Plumbing, Heating & Air

Truck of the Month: Crystal Blue Plumbing, Heating & Air, Sacramento, Calif.

December 1, 2012
Crystal Blue’s Aly revolution.
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Photo credit: Clover Services

Truck of the Month: Clover Services, Fairfax, Va.

Mike-Miazga
Mike Miazga
November 1, 2012
Clover Services is turning heads.
Read More
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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
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