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Home » marketing

Articles Tagged with ''marketing''

Chapman

How authenticity equals profitability

It might be a little difficult at first to comprehend the impact that authenticity can have on the growth of your business, but trust me, it’s massive.
Kenny Chapman
Kenny Chapman
September 28, 2016

Rethinking you, your leadership and your marketing.


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Adams Hudson

The profitable marketing of customer relationships

Two kinds of retention.
Adams Hudson
Adams Hudson
September 28, 2016

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.


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Adams Hudson

Maximizing the result of branding

The X factor in your marketing.
Adams Hudson
Adams Hudson
August 30, 2016
Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.
Read More
Truck of the Month: Petri Plumbing and Heating, Brooklyn, N.Y.

Truck of the Month: Petri Plumbing and Heating, Brooklyn, N.Y.

Evolving through the generations at Petri Plumbing and Heating.
Nadia Askar
Nadia Askar
July 26, 2016

Six years ago, he got the company involved in Green Plumbers USA because of his belief in the green initiative in plumbing.


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honest john plumbing truck

Truck of the Month: Honest John Plumbing, Riverside, Calif.

“A toilet is also referred to as a ‘john,’ so I thought this would be a clever name for a company,” Hayes says.
Nadia Askar
Nadia Askar
June 24, 2016
“Our favorite vehicle, hands down, is the Ford Transit,” he notes.
Read More
Al Levi book

Al Levi's 'The 7-Power Contractor' book

June 22, 2016
Plumbing & Mechanical columnist, business consultant and former contractor Al Levi introduces his new book for contractors.
Read More
PM marketing strategies

Corduroy pillows = great headlines

Marketing lesson No. 1: Your headline’s main job is to get your prospect to your next statement.
Adams Hudson
Adams Hudson
June 17, 2016
Corduroy pillows = great headlines
Read More
The 7-Power Contractor:

Levi book maps out seven concepts to run a successful contracting business

June 3, 2016

Plumbing & Mechanical columnist, business consultant and former contractor Al Levi released a new book, “The 7-Power Contractor: Run Your Contracting Business with Less Stress and More Success.”


Read More
Matt Michel

10 rules for truck wraps

The greatest advertising tool available to any plumbing company is the company’s fleet of vehicles.
Matt Michel
Matt Michel
May 26, 2016

The greatest advertising tool available to any plumbing company is the company’s fleet of vehicles. With vehicle wrapping technology, a wealth of possibilities is available to any company. Here are 10 rules to get the most from your wraps.


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Four Seasons Plumbing from Asheville, N.C.

Truck of the Month: Four Seasons Plumbing, Asheville, N.C.

Nadia Askar
Nadia Askar
May 25, 2016

After two years of working for a local plumbing company, they decided to take a chance and create their own company.


Read More
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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
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    • GREEN PLUMBING & MECHANICAL
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