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Articles Tagged with ''marketing''

Balance and better lead generation

Catch the gold slipping through your fingers.

October 31, 2016

Balance is hard to achieve in marketing.

Matt Michel

Service World Expo: 7 reasons why you must attend

It’s Oct. 26-27 in Las Vegas.

Matt Michel

October 28, 2016

Plumbing & Mechanical; Reeves Journal; The Air Conditioning, Heating, Refrigeration News; and Service Roundtable have teamed up to launch the industry’s first major new trade show and conference.

Matt Michel

Financing, marketing, networking

Most contractors are familiar with revolving plans.

Matt Michel

September 28, 2016

Three things successful hydronics contractors must learn.

How authenticity equals profitability

It might be a little difficult at first to comprehend the impact that authenticity can have on the growth of your business, but trust me, it’s massive.

September 28, 2016

Rethinking you, your leadership and your marketing.

The profitable marketing of customer relationships

Two kinds of retention.

September 28, 2016

Contractors have a bad habit of servicing a customer once and thinking, because they did a great job, that customer is theirs for life.

Maximizing the result of branding

The X factor in your marketing.

August 30, 2016

Extremely smart marketing types call this “information segmentation and mass individualization based on experiential results.

Truck of the Month: Petri Plumbing and Heating, Brooklyn, N.Y.

Truck of the Month: Petri Plumbing and Heating, Brooklyn, N.Y.

Evolving through the generations at Petri Plumbing and Heating.

Nadia Askar

July 26, 2016

Six years ago, he got the company involved in Green Plumbers USA because of his belief in the green initiative in plumbing.

honest john plumbing truck

Truck of the Month: Honest John Plumbing, Riverside, Calif.

“A toilet is also referred to as a ‘john,’ so I thought this would be a clever name for a company,” Hayes says.

Nadia Askar

June 24, 2016

“Our favorite vehicle, hands down, is the Ford Transit,” he notes.

Al Levi book

Al Levi's 'The 7-Power Contractor' book

June 22, 2016

Plumbing & Mechanical columnist, business consultant and former contractor Al Levi introduces his new book for contractors.

PM marketing strategies

Corduroy pillows = great headlines

Marketing lesson No. 1: Your headline’s main job is to get your prospect to your next statement.

June 17, 2016

Corduroy pillows = great headlines

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