People from all over the world came together with a shared purpose: to learn, grow, and help one another succeed. I sat with plumbers from Georgia during one session, and over lunch, I joined a group from Wisconsin. We talked about everything from the unique challenges of running a business in different regions to funny on-the-job stories that reminded us all why we love this industry.
We all know about pricing, right? Hopefully, we know the difference between markup and margin. We know how to calculate break even. Here are eight things you should know about the psychology of pricing.