The showroom operated by NORITZ America in Bensenville, IL, recently hosted a tour and discussion for editors representing Supply House Times, Plumbing & Mechanical and pme (PM Engineer).

The showroom operated by NORITZ America in Bensenville, IL, recently hosted a tour and discussion for editors representing Supply House Times, Plumbing & Mechanical and pme (PM Engineer). Bob Hitchner, senior vice president – sales, marketing and business development, and Jason Corey, regional sales manager – Midwest, for NORITZ America, led a discussion about tankless water heaters and NORITZ America.

Here are a few of the points made:
  • Think of a tankless water heater as providing endless hot water as opposed to instant hot water.

  • The commercial sector has created substantial growth for tankless water heaters.

  • Retrofits - converting from a tank water heater to a tankless model - are driving growth.

  • NORITZ America sells only through wholesalers and does not sell through do-it-yourself or big-box stores.

  • The company offers training for contractors through “NORITZ University.”

  • There is a broader trend of innovation with solar.


Pictured here in the showroom, L-R: Yoshi Asano, senior manager, marketing department, and Bob Hitchner, senior vice president – sales, marketing and business development, both with NORITZ America; Bob Miodonski, group publisher of the BNP Media plumbing books and editor of Plumbing & Mechanical; and Jason Corey, regional sales manager – Midwest, for NORITZ America.

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