Canadians Plan Hydronics Marketing Blitz
The Canadian Hydronics Council, a subsidiary of the Canadian Institute of Plumbing & Heating (CIPH), has given a green light for the next step of a comprehensive marketing strategy to promote the value of hydronic heating. The concept called "Beautiful Heat" was developed by independent consultants and will be presented to potential industry supporters. If the concept gains the necessary support, there could be more than $2 million to support a multi-media marketing campaign to grow the hydronic heating market. A decision on the final steps is expected before July 2010 with the goal of launching the campaign in early 2011.