Members of the North American Congress on Hydronics recently gathered to discuss and decide upon a three-year business plan to address marketing issues within the industry.

During ASHRAE in January, members of the North American Congress on Hydronics gathered to discuss and decide upon a three-year business plan to address marketing issues within the industry.

The four objectives of the business plan include:

    1. Solidify industry’s identity. This will be done in collaboration with industry in an attempt to remove current fragmentation.

    2. Modernize industry terminology. This will ensure all associations are speaking the same language to both members and the public.

    3. Establish guidelines for industry marketing. This will provide each hydronics-related association a foundation to work from.

    4. Provide a new service to hydronics-related associations to review their marketing plans, programs, literature, etc., and provide a “NACH Seal of Approval.” This will provide consistency in marketing goals and actions.

“Progressive action is required if the industry wants its market share to grow,” said shared NACH Chair and Manager of the Canadian Hydronics Council Jason Bourque. “The plan we have established today marks positive steps towards building a strong foundation to strengthen our industry’s position.”

Implementation of the three-year plan already has begun. A sub-committee is currently working on a North-American-wide survey that will be circulated to the industry for feedback on some of the objectives above.

The North American Congress on Hydronics is currently made up of members from the CIPH’s Hydronics Council (CHC); HARDI; the Hydronics Industry Alliance (the hydronics marketing division of AHRI); and the Radiant Panel Association.