During ASHRAE in January, members of the North American Congress on Hydronics gathered to discuss and decide upon a three-year business plan to address marketing issues within the industry.
The four objectives of the business plan include:
- 1. Solidify industry’s identity. This will be done in
collaboration with industry in an attempt to remove current
2. Modernize industry terminology. This will ensure all associations are speaking the same language to both members and the public.
3. Establish guidelines for industry marketing. This will provide each hydronics-related association a foundation to work from.
4. Provide a new service to hydronics-related associations to review their marketing plans, programs, literature, etc., and provide a “NACH Seal of Approval.” This will provide consistency in marketing goals and actions.
Implementation of the three-year plan already has begun. A sub-committee is currently working on a North-American-wide survey that will be circulated to the industry for feedback on some of the objectives above.
The North American Congress on Hydronics is currently made up of members from the CIPH’s Hydronics Council (CHC); HARDI; the Hydronics Industry Alliance (the hydronics marketing division of AHRI); and the Radiant Panel Association.
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