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Green Plumbing and Mechanical

NAHB study reveals home buyer attitudes on green home features

GreenScene_pm.jpg
October 27, 2015

The National Association of Home Builders’ publishing arm, BuilderBooks, recently released, “What Green Means to Home Buyers: Perceptions and Preferences,” a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community.

The study examines consumers’ attitudes of various green features, concepts or terminologies, the resonance of those terms as potential marketing tools, and the likelihood that the home purchase decision may be influenced by any of these features or terms.

Most respondents note that energy efficiency and lower operating costs are in the top five influencers in a home purchase decision. Common words that home purchasers use to describe green homes include efficient, energy efficient, water efficient and high efficiency.

A hard copy of the study is available at www.BuilderBooks.com; the ebook is available at ebooks.builderbooks.com.

KEYWORDS: green building technology green heating National Association of Home Builders water efficiency

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    • HIGH EFFICIENCY HOMES
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    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
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