NAHB study reveals home buyer attitudes on green home features
The National Association of Home Builders’ publishing arm, BuilderBooks, recently released, “What Green Means to Home Buyers: Perceptions and Preferences,” a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community.
The study examines consumers’ attitudes of various green features, concepts or terminologies, the resonance of those terms as potential marketing tools, and the likelihood that the home purchase decision may be influenced by any of these features or terms.