Growing up, Jason Parish saw that his uncle, William Steingass, had a beautiful home and traveled frequently. Steingass owned his own plumbing company. At 16, Parish decided he wanted to travel just like his uncle, so he went to work for him. Three years later, Parish opened his own plumbing business as a sole proprietor — Jay’s Plumbing. As he continued to build a client base, he decided it was best to incorporate and have a more professional business name. In 1998, he became All City Plumbing.
“I worked for home builders performing only new construction plumbing,” says Parish. “In 2005, the bubble burst and it was my opportunity to flee the cold. The next year, I moved my family to Port St. Lucie, Fla., and in 2007, I opened All City Plumbing Two.”
With six employees and four trucks, the company does plumbing service, repair and remodels for St. Lucie County, Martin County and Indian River County. The trucks include a 2003 GMC Savana cargo van, a 2005 Chevy cargo van, a 2006 Honda Ridgeline and a 2014 Dodge ProMaster (pictured).
“What really sold me on the 2014 Dodge was the cargo space,” Parish explains. “It allows ample room to carry multiple water heaters. I’ve also had my truck equipped with inside shelving. This allows the tech to carry a significant amount of stock on the truck, allowing me to downsize my shop space and eliminate extra trips throughout the day to supply houses. Not to mention, there’s enough ceiling height to stand up in the back.”
Currently only two of the trucks are wrapped — the Dodge and the GMC. The nonwrapped trucks have standard lettering with the caricatures of Parish and his wife, Holly Parish. The original logo only featured the male caricature, but as Holly Parish became more involved, the couple wanted a business card reflecting that partnership.
“We are a husband-and-wife team — I run the field, she runs the office,” Jason Parish notes. “So my wife approached her mother — who has a talent for drawing — with the idea and my mother-in-law drew it up.”
Parish then worked with Jeff Klaas, owner of Signs of the Times in Port St. Lucie, who came up with the final design and wrapped the trucks. After receiving positive feedback, Parish decided the other vehicles will be wrapped within the year.
In addition to the wraps, All City Plumbing Two has a presence through mailings, social media and its local Home Community newsletter. “We have a very competitive market with dozens of plumbing contractors,” Parish says. “However, without competition there would be nothing that sets us apart. We are very proud of the success we’ve had in establishing relationships and trust with our customers — after all, the best source of advertisement is referrals from your customers.”
Two of Holly Parish’s daughters are employees of All City Plumbing Two. Jessica Butler, 24, is employed part-time assisting in the office. Hayley Butler, 19, is currently employed full-time as a plumber trainee.
“My wife and I are impressed with Hayley’s desire and dedication to learn the trade,” Parish says. “She’s started investing in tools for the trade, takes great care of the customers and great pride in her work. She’s already planning to take over the business one day. We are confident that if she continues to strive toward this goal, she’ll eventually learn all aspects of the business and be able to run it successfully.”
This articles was originally titled “It takes two” in the May 2015 print edition of Plumbing & Mechanical.
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