• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • PRODUCTS
  • FEATURED PRODUCTS
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • EBOOKS
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing News

Taco reorganizes company, changes branding message

Todd Facey, Taco

Todd Facey, Taco senior vice president of residential sales. Photo credit: Taco

Bryan Payne, Taco

Bryan Payne, Taco senior vice president of engineered products and systems. Photo credit: Taco

Greg Case, Taco

Greg Case, Taco executive vice president of research and new product development. Photo credit: Taco

Robert Lee, Taco

Robert Lee, Taco executive vice president of operations. Photo credit: Taco

Chris Integlia, Taco

Chris Integlia, Taco executive vice president of strategy and business development. Photo credit: Taco

Gene Fina, Taco

Gene Fina, Taco vice president of marketing. Photo credit: Taco

Todd Facey, Taco
Bryan Payne, Taco
Greg Case, Taco
Robert Lee, Taco
Chris Integlia, Taco
Gene Fina, Taco
April 29, 2015

Taco announced April 29 a major reorganization of the company and its marketing direction. As a major growth strategy adopted by its owner, John Hazen White Jr., the board of directors, new company COO Wil VandeWiel and top operational management, Taco intends to leverage its 95-year experience in hydronic heating and cooling comfort to diversify by branching out from the HVAC industry into vertical markets for heating and cooling products.

The company also will develop the capability to provide nonhydronic product solutions to the HVAC industry as well as deliver product applications aimed at selected markets outside HVAC entirely.   

To help accomplish this objective, the company is in the process of restructuring and rebranding itself, and it will pursue growth and diversification through new partnerships and acquisitions. Taco has been on such a path in recent years. In 2012, the company acquired Hydroflo, a manufacturer of vertical and submersible turbine pumps used in such industries as irrigation, mining and agriculture. Last year it entered into a strategic collaboration with Askoll, a worldwide leader in electric motor pumps.

Taco plans to extend its hydronic heating and cooling products/systems into plumbing, variable refrigerant flow and geothermal, expand its OEM and overseas businesses, and enter the hospitality market. The rebranding focus under way will emphasize that Taco, through its long experience and expertise in controlling the flow of water, delivers optimal comfort system solutions to its customers.

The company will employ its Hydroflo division to further penetrate noncomfort markets such as agriculture and mining.

“To grow, Taco has to diversify,” explains White, the third generation of his family to operate Taco. “We have been quite diligent in studying where Taco is and what it needs to accomplish to get where it wants to go in the years ahead. We have revitalized our board, conducted an international search for an experienced COO in Wil VandeWiel, laid out an aggressive strategy for diversification, and restructured our internal operations to provide a scalable organizational structure.

“All of these developments, I should add, go back to our core responsibilities to remain financially sound, independent and to maintain a stable environment for our employees, who will always be Taco’s greatest asset.”

Management changes

As part of its restructuring effort, Taco has made the following management adjustments and promotions from among its current workforce. These individuals will now have enhanced responsibilities and report to VandeWiel.

• Todd Facey, senior vice president of residential sales. Facey is responsible for all residential products and systems, including wholesale distribution, field sales, OEM and national/key accounts, buying groups, and training and trade programs.

• Bryan Payne, senior vice president of engineered products and systems. Payne is responsible for engineered products and systems sales applications engineering, sales support, field sales, Taco University, Taco Canada and international sales.

• Greg Case, executive vice president of research and new product development. Case is responsible for new product development, product management, iWorx Engineering and Taco’s Engineering Lab.

• Robert Lee, executive vice president of operations. Lee is responsible for operational activities for Taco’s circulator, commercial pump, controls and electronics and Fall River divisions, as well as U.S. and Canadian facilities and warehouse operations.  

• Chris Integlia, executive vice president of strategy and business development. Integlia is responsible for Taco Key Holdings, leadership on key strategic and financial decisions to include mergers-acquisitions and other strategic partnership opportunities.

• Gene Fina, vice president of marketing. Fina is responsible for strengthening the Taco brand identity across all divisions and business units.

KEYWORDS: geothermal systems hydronic systems plumbing plumbing marketing Taco

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Plumbing News
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
close

1 COMPLIMENTARY ARTICLE(S) LEFT

Loader

Already a Registered User? Sign in now.

Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

NIBCO Press Solutions

NIBCO Press Solutions

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

Boiler room inspection

Using antifreeze vs. water in hydronic circuits

Compressors air conditioners on grass field.

Bacterial buildup in condensate lines presents both a challenge and a service strategy for HVAC professionals

RCR Spring2025 Geothermal JHJ manifold-2

Geothermal and radiant: An energy-efficient powerhouse

PM Aalberts August 14 Free Webinar: Precision Under Pressure: Optimizing System Performance Through Balancing and Air Removal

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

August 14, 2025

Data Center Solutions: Precision Performance through Balancing & Air Removal

We’ll cover how proper air separation and hydronic balancing help maximize operational efficiency, reduce maintenance and minimize downtime.

  Earn: 1 PDH; 0.1 IACET CEU; 1 AIA LU/HSW; 0.1 ASPE CEU; 0.1 ICC CEU 
View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

2025 Bath & Kitchen Pro eBook

Related Articles

  • Taco Reorganizes Sales Department

    See More
  • Chapman

    The sales message you're giving your clients

    See More
  • Headlines

    T&S Brass reorganizes plumbing division, increases customer support

    See More

Related Products

See More Products
  • building-code.gif

    Significant Changes to the International Building Code 2015 Edition

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Plumbing\new sites\classic_hydronics.gif

    Classic Hydronics - How To Get The Most From Those Older Hot-Water Heating Systems

  • M:\General Shared\__AEC Store Katie Z\AEC Store\Images\Plumbing\new sites\valve-handbook.gif

    Valve Handbook

See More Products

Events

View AllSubmit An Event
  • May 21, 2014

    ICC, PMI Webinar: Changes to the 2015 IPC

    The free webinar will be hosted on Wed., May 21, 2014 and will offer 0.1 ICC CEUs.
View AllSubmit An Event
×
Todd Facey, Taco senior vice president of residential sales. Photo credit: Taco
Bryan Payne, Taco senior vice president of engineered products and systems. Photo credit: Taco
Greg Case, Taco executive vice president of research and new product development. Photo credit: Taco
Robert Lee, Taco executive vice president of operations. Photo credit: Taco
Chris Integlia, Taco executive vice president of strategy and business development. Photo credit: Taco
Gene Fina, Taco vice president of marketing. Photo credit: Taco

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!