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Truck of the Month: Beltz Home Service, Findlay, Ohio

First impressions with Beltz Home Service vans.

By Mike Miazga
PM's October 2013 Truck of the month: Beltz Home Service.

Photo credit: Beltz Home Service

PM's October 2013 Truck of the month: Beltz Home Service.

Photo credit: Beltz Home Service

PM's October 2013 Truck of the month: Beltz Home Service.
PM's October 2013 Truck of the month: Beltz Home Service.
October 17, 2013

Brian Beltzfirst saw a bubble service van at a Nexstar Super Meeting in 2004.

“They were wrapping it right there on the floor,” he says. “At first I wasn’t sure about it. It looked like a big, pregnant van.”

Beltz changed his tune after giving it some more thought.

“Something that different definitely would stand out against other contractor vans,” he recalls thinking.

Beltz, the owner of Findlay, Ohio-based Beltz Home Service, purchased two Chevy Express vans with Unisell Aerocell bubble bodies. He couldn’t be happier with the decision.

“I like the back end of it. It’s so large,” says Beltz, a Navy veteran who started his company in 2001. “We had a guy who used to work for us; he was 6 ft., 5 in. and could stand up in the truck just fine. There is plenty of room to walk around and plenty of room for storage. We haul all kinds of things.”

Beltz worked with the local Sign Zoo affiliate and with Findlay-based custom sign and graphics shop Signed by Josette to produce the wrapping, which features photos of a watch, a light bulb, a faucet and a repairman on the sides of the truck.

“I wanted to come up with some icons that show people what we do,” he says. “We have the faucet, the air-conditioning unit and the Maytag man. When people drive by they can take a quick glance and see what we do, rather than spending time reading a bunch of writing.”

A unique aspect to the wrap design is located on the back doors, which feature an image of Beltz standing inside the van. “It looks like the door is open,” he says.

A removable cartoon bubble sticker located near Beltz’s mouth is used to spotlight various company messages.

“We change the bubble every few months to highlight different products and services,” he says. “We can print out what we want and place it on the sticker.”

Beltz says the combination of the bubble truck and the wrapping has paid big dividends. “Our secretary always asks customers how they hear about us,” he says. “Eight of 10 people say they’ve seen our trucks either in their neighborhood or somewhere in town.”

Beltz Home Service has three trucks and four employees that cover the 70,000-population city of Findlay. The company mainly focuses on residential plumbing, electrical and heating/air-conditioning service repair and replacement. Beltz also benefits from table-top restaurant advertising, local radio and Internet ads, and a successful service maintenance program.

 “We have loyal customers,” explains Beltz, who notes that the insight gained from best practices group Nexstar is another important factor in the company’s recent prosperity. “Our techs wear clean uniforms and we always answer the phone in person. It’s all about being professional, showing up on time, doing a good job and following up with the customer. Those are our keys to success.” 


HELPFUL LINKS:

  • Beltz Home Service
  • PM’s Truck of the Month archives
  • Contact Plumbing & Mechanical
  • Follow PM on Twitter!
  • Find PM on Facebook!
KEYWORDS: HVAC residential plumbing

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Mike miazga 2015

Mike Miazga (former group editorial director for BNP Media’s Plumbing Group) is now the vice president of sales/membership at the American Supply Association (ASA). Supply House Times is proud to be the official publication and brand of the ASA — a relationship that spans more than a decade.

Mike’s relationship with BNP Media and the Plumbing Group continues today. He now writes a monthly ASA-focused column for Supply House Times and acts as an editorial consultant to BNP Media’s Plumbing Group.

In his 10-plus years at BNP Media, Miazga was senior editor of Plumbing & Mechanical and PM Engineer before taking over chief editor duties at Supply House Times in 2011. In addition to his role as editorial director, Miazga continued as Supply House Times chief editor and the editor of the American Supply Association’s PVF Outlook eNewsletter. He also enjoyed three stints as PM Engineer’s chief editor, holding dual roles as Supply House Times and PM Engineer chief editor on two occasions.

Miazga started his career in newspapers at the age of 19 and has more than 25 years of newsroom, management, editorial and public/media relations experience, and is a former high-school baseball and golf head varsity coach. Mike and his family are still based out of the Chicago area (with ASA Headquarters in Itasca, Illinois). You can reach Mike at PlumbingGroup89@gmail.com.

 

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