• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • PRODUCTS
  • FEATURED PRODUCTS
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • EBOOKS
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!

Truck of the Month: Dan Wood Co., Kalamazoo, Mich.

Dan Wood Co. gets it right.

By Mike Miazga
tom slide 1

Photo credit: Dan Wood Co.

tom slide 2

 Photo credit: Dan Wood Co. 

tom slide 1
tom slide 2
July 17, 2013
When Dan Wood started the process of redesigning the wrap for his fleet of trucks, he took several things into consideration.

For starters, he popped open past issues of Plumbing & Mechanical and looked at previous Truck of the Month winners to generate ideas.

“We kicked around a lot of different things,” says Wood, who co-owns Kalamazoo, Mich.-based Dan Wood Co. with his wife, Marion. “The new wrap probably took about eight or nine months to fully develop.”

Originally, the company was going to feature a lady standing in either a shower or taking a bubble bath as the main wrap image.

“We had picked an image from a manufacturer catalog,” Wood says. “We got a lot of feedback on it and some people were offended. It was a very modest photo.”

Wood and his staff went back to the drawing board. They knew they wanted to change the company logo but still keep the maroon color that is a long-standing identifying symbol of the 22-year-old company. “We wanted to quickly communicate what we do,” he says.

Products that identify with plumbing (handheld shower), heating and cooling (vent and air duct) and electric (wires and outlet plate) accomplish that goal on the side of the truck (see above photo). The company’s name on the truck was shortened to just Dan Wood, while a roofline and the tagline “Quality Home Service” were added to the logo. Marion Wood did the main design on the wrap with assistance from her husband and Dan Wood Co. Marketing Coordinator Steve Moxley.

“We did a lot of online research and found that images work well,” Wood says.

Wood notes he wanted to add a personal touch to the wrap, which was produced by Kalamazoo-based Wraps-n- Signs (owned by Richard and Macal Deneve). Little did he know that would involve a full-body image of himself in uniform (complete with shoe covers) waving on the back of the truck.

“It kept coming back to me being on the back of the truck,” Wood says with a laugh.

When Wood left the metro Detroit area to attend Western Michigan University in Kalamazoo, he had no intention of continuing the family tradition in the plumbing business. The Wood family has been in the industry for four generations, although the Woods started Dan Wood Co. in 1991, separate from the family business. Wood has two brothers who also run separate plumbing contracting businesses in Michigan.

Dan Wood Co., a member of best practices group Nexstar, now features 40 employees and 22 trucks and serves the Kalamazoo and Battle Creek areas doing mainly service and remodel work.

The wrap debuted several months ago on Wood’s four newest service trucks — three Ford E-350s with 12-ft. beds and one Ford E-450 with a 14 ft. bed. The new trucks are outfitted with customized Supreme boxes and Wood added rear cameras and floodlights, fluorescent  lighting in the cargo area and remote locks. The trucks are equipped with GPS units and laptops with Internet access.

 “We get a lot of work just from the trucks being out on the street. People notice,” Wood says. “We’re excited about the new graphics. It’s top-of-mind awareness.”


HELPFUL LINKS:

  • PM’s Truck of the Month archives
  • Contact Plumbing & Mechanical
  • Dan Wood Co.
  • Follow PM on Twitter!
  • Find PM on Facebook!

 

 

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Mike miazga 2015

Mike Miazga (former group editorial director for BNP Media’s Plumbing Group) is now the vice president of sales/membership at the American Supply Association (ASA). Supply House Times is proud to be the official publication and brand of the ASA — a relationship that spans more than a decade.

Mike’s relationship with BNP Media and the Plumbing Group continues today. He now writes a monthly ASA-focused column for Supply House Times and acts as an editorial consultant to BNP Media’s Plumbing Group.

In his 10-plus years at BNP Media, Miazga was senior editor of Plumbing & Mechanical and PM Engineer before taking over chief editor duties at Supply House Times in 2011. In addition to his role as editorial director, Miazga continued as Supply House Times chief editor and the editor of the American Supply Association’s PVF Outlook eNewsletter. He also enjoyed three stints as PM Engineer’s chief editor, holding dual roles as Supply House Times and PM Engineer chief editor on two occasions.

Miazga started his career in newspapers at the age of 19 and has more than 25 years of newsroom, management, editorial and public/media relations experience, and is a former high-school baseball and golf head varsity coach. Mike and his family are still based out of the Chicago area (with ASA Headquarters in Itasca, Illinois). You can reach Mike at PlumbingGroup89@gmail.com.

 

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Green Plumbing and Mechanical
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
Manage My Account
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

NIBCO Press Solutions

NIBCO Press Solutions

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

Heat pump of air-water technology for the home.

Rethinking Heat Transfer: Why 'Natural' Isn't Always Ideal for Air-to-Water Systems

Bath & Kitchen Pro 2025 Cover 900x550 hero image

eBook | Fifth annual Bath & Kitchen Pro

Solar rooftop on apartment condo building in Nashville, Tennessee. Production of clean ecological electrical energy. Renewable electricity with zero emission.

The Age of Deregulation? Proposed Changes to Federal Energy Efficiency and Water Conservation Standards

2025 Bath & Kitchen Pro eBook

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE Water Conservation, Quality & Safety eBook: Plumbing Trends Increasing Safe Water Availability

Related Articles

  • Eco-Friendly Contracting, Kalamazoo, Mich.

    Truck Of The Month: Eco-Friendly Contracting, Kalamazoo, Mich.

    See More
  • PM Truck of the Month--All Pro Services, Buchanan, Mich.

    See More
  • Photocredit: MacGregor Plumbing

    Truck of the Month: MacGregor Plumbing, Harbor Springs, Mich.

    See More

Related Products

See More Products
  • The ACCA Job Safety (1).jpg

    The ACCA On-The-Job Safety Handbook (Pack of 5)

  • greening steam.jpg

    Greening Steam: How to Bring 19th-Century Heating Systems into the 21st Century (and save lots of green!)

  • lost art steam heating.jpg

    The Lost Art of Steam Heating Revisited

See More Products

Events

View AllSubmit An Event
  • April 10, 2014

    Workshop: Hydronics for High Efficiency Wood-fired and Pellet-fired Boilers

    Session added to April 9-11 Northeast Biomass Heating Expo.
View AllSubmit An Event
×
Photo credit: Dan Wood Co.
 Photo credit: Dan Wood Co. 

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
    • FEATURED PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • EBOOKS
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!