Fergusonrecently announced a new partnership with football legend and Emmy award winning co-host of Fox NFL Sunday,Terry Bradshaw. Bradshaw will serve as the spokesperson for Ferguson's contractor business which consists of commercial and residential plumbers, HVAC contractors, waterworks contractors, builders and remodelers.
"When choosing a spokesperson, we wanted someone who could easily relate to our professional trade customers," said Ferguson's Director of MarketingJohn Gillespie. "Terry is an excellent fit because of his winning record on and off the field, and his professional yet humble style."
The partnership will kick off with the launch of a new rewards offering for Ferguson's customer loyalty program, Ferguson PRO Plus. In addition to receiving discounts and special offers on business products and services, customers enrolled in Ferguson PRO Plus can now earn points for their purchases made onFerguson Online, the company's transactional e-commerce and account management portal site for trade customers.
Points can be redeemed for:
- and Travel
Bradshaw will appear in all Ferguson PRO Plus promotional materials, including print, online and national radio advertising.