Rheem Mfg. Co. recently named Joseph A. Fristik as corporate vice president, national accounts and marketing. Located at company headquarters in Atlanta, he will oversee business-to-business initiatives that promote the company’s integrated air and water technologies and its comprehensive support network. Fristik’s work will target specific industries that depend on reliable and highly efficient heating, cooling and water-heating systems, such as national builders, foodservice companies and retail franchises.

Fristik will also lead the Rheem corporate marketing team and will be responsible for brand strategy, communications, Web development, trade show management, merchandising, advertising and promotions.

A 30-year veteran of Penton Media, Fristik managed brands that serve domestic and international audiences and marketing partners in a wide variety of industries, including HVACR, plumbing, machine tool, welding, foundry and forging, medical and energy. In his most recent position at Penton Media, he served as vice president/group publishing director for the Mechanical Systems and Design Engineering groups.

Fristik also has been an active member of several key industry associations, including the Air-Conditioning, Heating, and Refrigeration Institute; the Heating, Air-Conditioning & Refrigeration Distributors International; and National American Technical Excellence.

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