The all-new Rheem Tankless Water Heating paint scheme debuted at Las Vegas Motor Speedway on the No. 33 Rheem Chevrolet, driven by Kevin Harvick. The “Hot Water Heaven” design is first in a series of paint schemes designed to promote specific Rheem products millions of racing fans.

The Rheem tankless paint scheme features a blue water spray across the front hood with water drop accents on the sides and rear of the car. A product image on the C-post allows race fans to see what a tankless water heater looks like.

The company says it wants to raise consumer awareness about its line of products, which are growing in popularity nationwide. “By using dramatic and eye-catching paint schemes on the No. 33 Rheem car, we’re targeting the Rheem tankless message to a potential customer base of more than 75 million loyal NASCAR fans,” said Ed Raniszeski, Rheem corporate director marketing communications.

Television viewers and NASCAR fans can see the Rheem “Hot Water Heaven” car on ESPN2 for the upcoming Phoenix, Richmond, and Bristol Motor Speedways races. Later this year, Rheem will unveil two additional paint schemes:

• On Oct. 10, a special paint scheme featuring the company’s line of high efficiency swimming pool and spa heaters will race in Fontana, Calif.
  
  
• A car touting eco-friendly Rheem Solar water heating products will have its first appearance at Phoenix International Raceway Nov. 14.

Rheem is a primary sponsor of Kevin Harvick Inc.’s No. 33 Nationwide Series car and is a major associate sponsor of KHI’s Numbers 33, 4 and 2 trucks competing in NASCAR’s Camping World Truck Series. Rheem is an associate sponsor of RCR’s No. 29 car driven by Harvick, and is the Official Heating, Cooling, and Water Heating provider to Richard Childress Racing and Kevin Harvick Inc.