Business is booming for Massachusetts company Royal Flush Plumbing, and it may owe some of its recent success to bare legs.

Owner and Scotsman James Watson immigrated to the United States in 1992, and immediately opened up shop. Last summer, the company underwent a marketing overhaul: new trucks, new advertising, new Web site, and it moved into its new location.

The two Royal Flush vehicles are GMC 3500 W Series 12-foot box trucks. “We selected these specific trucks because the turning radius on them is fantastic, and we can fit in many tight spaces common in most residential areas,” says Watson.

The aluminum body of each truck was supplied by Supreme Autobody. Watson prides himself for fitting the inside of each truck; they are stocked with a large variety of supplies for both residential and commercial repair.

“In order to maximize productivity, each night the trucks are restocked for the following day.” This procedure, Jim says, allows the technicians to have everything necessary for at least 90 percent of their jobs.

But it was a family dinner conversation that resulted in the “shocking” - and dare we say oddly appealing - truck wrap image you see here.

“We were initially discussing how we were going to give the company a new corporate identity. One of Jim’s ideas was to put his son Marc on the truck in a kilt,” says Jane Watson, Jim’s wife and manager of Royal Flush. They all loved the idea, and thought it was a great way to stand out in the community.

Then they got to more talking.

“How could we take this one step further? We could go out to our jobs in kilts!” Watson says.

While the four Royal Flush technicians understandably were hesitant at first, as soon as the kilts arrived they couldn’t wait to put them on.

“Now, after a few months in kilts, we couldn’t imagine our company any other way. Our technicians have a blast and our customers are always thrilled.”

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