MCAA, UA Launch New Marketing Program
The Mechanical Contractors Association of America and the United Association, through the Theodore Roosevelt Conservation Partnership, are working on a joint television ad geared toward new entrants to the industry. It began airing Sept. 29 on the Outdoor Life Network's show, “Life in the Open.”
Beginning in January 2007, the ads will run on the network's “Escape to the Wild” show. The ads will run on both shows through October 2007.