PM Editor, Steve Smith, explains the "Top 10 Marketing Blunders" sometimes made by contractors.

10

Give away bongs with the sale of every service agreement.

9

Partner with kozmo.com. No, wait a minute! Make that webvan.com . . . or make that priceline.com.

8

Blame any problem on the last guy who was there. When it turns out to really be you, calmly reply: "Oh, so I see you've met my evil twin."

7

Offer to pick up a gallon of milk on the way to each service call.

6

Stand outside the local Home Depot with a megaphone and repeat over and over again: "Do not enter the House of Satan."

5

Give PM editor $5,000 and actually expect a cover story.

4

Become known as the "Can't Do Plumber."

3

Since quality starts on the inside, show your commitment by having your techs wear their underwear on the outside of their pants.

2

Instruct your call-takers to end every sentence with, "Frickin' right, we'll fix it."

1

Change business name to "Pikachu Plumbing & Heating."