Rancho Cucamonga, Calif.-based AquaCell announced it will expand its relationship with Roto-Rooter Plumbers to include nationwide marketing of its Purific Water Cooler. The company also announced it is in negotiations to acquire a manufacturing company in the water filtration and purification industry (details to be released).

Under the new relationship, Roto-Rooter will generate leads nationwide for AquaCell through the distribution of a specially designed brochure to be given out at the time of service calls, as well as the inclusion of the brochure in billing statements to Roto-Rooter's customer base.