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CAMP Digital Joins Google to Host the New Era of Search Summit for Home Service Industry

Invitation-only event in New York City reflects the digital marketing agency’s growing role in helping home service companies navigate the changing search landscape.

By Plumbing & Mechanical Editorial Staff
A photo from the Google Summit.
Image courtesy of CAMP Digital.
October 20, 2026

CAMP Digital will join Google to host an exclusive summit designed to help contractors navigate the rapidly changing world of online search and customer acquisition.

The New Era of Search Home Services Summit will take place Oct. 20 at Google NYC, 315 Hudson St. in New York City. The invitation-only event will bring together Google experts, industry insiders, CAMP Digital leaders and home service executives to discuss how emerging technologies and changing consumer search behaviors are reshaping the way homeowners find, evaluate and choose service providers.

For CAMP Digital, hosting the summit with Google marks another step in the agency’s growth as a digital marketing resource for the home services industry. CAMP Digital works with contractors across the country to help them make smarter marketing decisions using technology, data and strategies built around the unique challenges they face.

“Search is undergoing one of the most significant transformations we’ve seen since digital marketing became essential to home service growth,” said CAMP Digital founder and CEO Katie Donovan. “AI is changing how consumers look for information and how businesses get discovered. Home service companies need to understand what these changes mean now so they can make smart decisions about where they invest their marketing dollars.”

Donovan also serves on the Google Agency Council, where she represents the only agency exclusively focused on the home services industry. The council brings agency leaders together with Google to share industry perspectives, provide feedback and help inform the future of Google's advertising products. Her involvement gives CAMP Digital an opportunity to bring the needs of home service contractors directly into conversations about emerging technologies while gaining insight into changes in AI, search, advertising and measurement that will shape the industry's future.

The summit will focus on actionable strategies home service companies can use to stay visible and generate leads as search evolves and new trends reshape how homeowners evaluate and choose service providers.

Google speakers and topics include:

  • AI Business Strategist Nick Danford; AI Transformation.
  • Global Product Lead, Search Nick Garvie; Utilizing AI for the Future of Search.
  • Global Product Activation Lead for Local Services Ads Joaquin Buscio; Local Services Ads.
  • Senior Product Lead of AI-Powered Ads Sydney Rush; AI Max.
  • YouTube Product Lead Britney Martinez Velarde; Why YouTube?
  • Senior Account Executive Rob Wilson; Home Service Industry Trends

“Home service companies face unique challenges, and their perspectives deserve to be part of the conversation as new technologies and advertising solutions take shape,” Donovan said. “This summit gives industry leaders an opportunity to engage directly with Google experts, share their experiences and gain insights they can use to build stronger, more competitive businesses.”

CAMP Digital has earned a series of industry recognitions this year for its work in digital marketing, search and AI. The company is a Google Premier Partner and a Microsoft Elite Partner. They were a finalist in the 2026 Microsoft Advertising Partner Awards in three categories including Search Performance of the Year, Performance AI Innovation Award and the Rising Partner Award. In 2025, they were also named the Search Engine Land Award winner for Best Use of AI Technology in Search Marketing.

KEYWORDS: digital marketing home services

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