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Plumbing News

Sussman expands Canadian rep network

Strategic alliances in Ontario and British Columbia strengthen support for electrification and high-efficiency thermal solutions.

Riada and H.E. Rieckelman logos
Image courtesy of Riada and H.E. Rieckelman.
March 5, 2026

Sussman Electric Boilers has expanded its Canadian sales network through new representative partnerships with Riada Sales, Inc. in British Columbia and H.E. Rieckelman Inc. in Ontario. The move aims to strengthen Sussman’s presence across two of Canada’s most active markets for building electrification and low-carbon heating systems.

Canada’s commitment to ambitious net-zero targets continues to drive demand for electric heating technologies that reduce emissions while maintaining system performance and reliability. Through their partnership with these two manufacturers’ representative firms, Sussman aims to provide enhanced local engineering expertise and application support for its EWx Series electric boilers, along with its full portfolio of electric steam and hot water solutions.

“Canada represents an important market as organizations accelerate their transition toward low-carbon energy systems,” said Jake Goldberg, President and CEO of Diversified Heat Transfer. “Working with knowledgeable partners who understand regional energy policies and building requirements is critical. Riada Sales and H.E. Rieckelman bring the technical expertise and industry relationships needed to help facilities move from combustion-based heating to reliable electric solutions.”

Riada Sales, Inc., headquartered in Burnaby, BC, has represented HVAC, plumbing, and instrumentation manufacturers since 1995. Known for its "strong technical support and system selection expertise, Riada works closely with engineers and contractors on institutional, commercial, and multi-family residential projects throughout the region."

H.E. Rieckelman Inc., based in Mississauga, ON, has built a reputation over more than 70 years as a provider of engineered HVAC solutions across Eastern Canada. The firm works closely with consulting engineers, contractors and building owners to deliver tailored system solutions for complex commercial and institutional facilities.


KEYWORDS: boiler manufacturer boilers manufacturers representatives

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