STRAUSS announced as Official and Exclusive Work Apparel Partner for SETCS
Global workwear brand STRAUSS partners with the ServiceTitan Elite Trades Championship Series.
Engelbert Strauss, or simply STRAUSS, has teamed up with the ServiceTitan Elite Trades Championship Series (SETCS) as their Official and Exclusive Work Apparel Partner.
During SETCS, tradesmen and tradeswomen from across the United States go head-to-head throughout the year for a chance to compete on a national stage for the title of 2025 National Champion. The finals for the HVAC Professional Division, HVAC Apprentice Division, and Plumbing competitions will be taking over Friday nights this December on the CBS Sports Network and air at 8 PM ET on December 12, 19, and 26, respectively. The broadcasts will feature the top 10 HVAC technicians in each division and the top five plumbers as they battle through skills-based challenges. STRAUSS will be part of the action on air, outfitting each competitor (and the judges) with workwear that allows them to put their sole focus on getting the job done: securing a national title.
“For three generations, STRAUSS has believed in celebrating craftsmanship and taking pride in a job well done,” said Henning Strauss, CEO of STRAUSS. “The ServiceTitan Elite Trades Championship Series is a natural fit for us because it honors those exact values and the tradespeople who live them every day."
"As a global workwear brand, STRAUSS believes the trades deserve direct investment, visibility and respect. Reflecting its global mission to elevate the people whose skills build, maintain, and power everyday life, STRAUSS has outfitted Team Austria at EuroSkills, Europe’s largest vocational skills competition, since 2016. Bringing this same commitment to the U.S. as a partner of SETCS is a natural extension of its partnership philosophy and reinforces its appreciation of American craftsmanship and vocational excellence."
“We are excited to welcome STRAUSS as our newest partner of the ServiceTitan Elite Trades Championship Series. Their commitment to innovation, performance clothing and respect for the trades aligns perfectly with our mission to elevate and celebrate the industrial athletes who power our country everyday” said Scott Mendel, senior vice president and GM of the ServiceTitan Elite Trades Championship Series.
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