According to a recent industry report, sales of radiant heating products were driven by growth in the homeowner and trade professional customer segments despite widespread lockdowns due to COVID-19.
WarmlyYours, a manufacturer specializing in radiant heating products, such as electric floor warming systems, released its “2020 Q2 & Annual Industry Report.” This report analyzes the sales of radiant heating products within the wider context of the national housing and remodeling markets. One of the primary conclusions drawn in the report was that WarmlyYours saw significant upticks in sales for the homeowner and trade professional customer segments (these two customer segments make up over 50% of WarmlyYours sales volume). Homeowner sales were up 57.3% and trade professional sales were up 4.6% in consolidated sales for Q2 2020 when compared to the prior year period. While the trade professional channels growth was slower than homeowners, the total sales volume increase was very comparable.
Julia Billen, owner and president of WarmlyYours, believes these customer channels will continue to grow well into Q3 and Q4 of 2020 due to the recent launch of a new line of radiant heating services offered by the company called SmartServices. The services range from a remote installation supervision option (called SmartGuide) to actual onsite installation of the radiant heating system (SmartInstall) and even a troubleshooting service (called SmartFix) for all electric floor heating systems, even competitors. Billen said these services were developed to help improve the radiant heating installation experience for both homeowners and trade professionals.
“For homeowners, we’re making sure that they have the confidence that their heating system will be installed correctly and that it will function properly for many years to come. For our professional customers, these SmartServices help train them and their teams onsite and in the field with our Radiant Experts,” Billen said.
Billen also noted in the very near future, WarmlyYours plans to launch a new certification program for professionals. Once certified, these professional installers will be connected to homeowners in their area that have quoted WarmlyYours products.
“For us, it’s a win-win because we’re ultimately training an army of new, professional experts all across the country and we’re able to connect them with our homeowner customers for the installation because we’re as confident in the installation as if we did it ourselves,” she said.
To read the full report, click here.