According to a recent industry report, snow-melting sales massively accelerated at the start of 2022 to post the highest growth in Q1 since the product line was onboarded by WarmlyYours.
WarmlyYours, a manufacturer specializing in radiant heating products including snow melting systems, released its “Q1 2022 Annual Industry Report,” which analyzes the sales of radiant heating products (by using WarmlyYours sales data as a proxy for the industry as a whole) within the wider context of the national housing and remodeling markets. One of the primary findings in the report was that snow-melting products grew by 67.6% in Q1 2022 when compared to the prior year period.
So far this year, the most popular snow-melting products have been the Premium control (up 245%), the 120 V cable (243.8%), the 120 V mat (up 197.7%) and the 240 V mat (up 148%). Additionally, this first quarter also saw some interesting changes in the applications being used for snow melting. In Q1 2021, driveways went from 21.9% of all snow melting projects to 34.2% the following year (a rate of change of almost 141%). Patios went up from 3.6% in 2021 to 10.2% in 2022, while ramps also increased from 3.2% to 8.3% during the same period. However, walkways did see a small decline (down to 31.4% of all snow-melting systems from 34.9% in the preceding year).
One of the core explanations for the growth in certain project types has been growth in the trade pro customer segment (up 10.1%) in relation to snow-melting sales. Many of these professionals have specializations, which is reflected in the growth of projects like patios, ramps and driveways are relatively complicated projects which often require specialists.
Julia Billen, owner and president of WarmlyYours, said the company has put considerable time and effort into making sure it is providing support for its professional customers. These efforts have included an installer certification program and a new line of professional services related to radiant heating installation.
“Like many industries, radiant heating is all about relationships,” said Billen. “We want to build strong and long lasting relationships with our professional customers because we know that it will mean not only more sales for us down the line but it also means that we can be confident that our products are being installed to the highest standards for the end user. There’s no secret — it’s just good business.”
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