• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • EBOOKS
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Plumbing NewsColumns

Guest Editorial

David Ratliff: The perfect storm

Ensure your company is prepared to weather the surge in business amidst the ongoing labor shortage

By David Ratliff
David-Ratiliff

David Ratliff

August 15, 2019

I have seen and experienced a large number of events, situations and changes in my career, which includes many years in the plumbing industry with a family of more than 20 plumbers and having my own master’s license since 1976. I also served as vice president for a company with more than $20 million in annual revenue. I was able to take these life experiences and continue my career as an international business trainer for Contractor Success Group and International Service Leadership. I am currently semi-retired, but serve as the head plumbing instructor for Ultimate Technical Academy, the innovator of fast-track training, with students hailing from all 50 states, Canada, Cayman, Kathmandu and Nigeria.

With all of my years of experience, not to mention lessons from others in the industry, I have never seen anything like the tsu-nami that is arriving at the door of every plumbing contractor in the country as the end of life arrives for cast iron pipe in homes and businesses.

For the first time in the history of man, one country — the U.S. — is retiring 74 million! Yes that is 74,000,000 people of one generation. This number is 7 million more than the entire population of France.

If you recall, years ago, we experienced a surge in replacing Orangeburg soil pipe and galvanized water pipe. The need to replace cast iron pipe will be at least 100-times greater than Orangeburg and galvanized piping combined.

In addition to this need for replacement, is the fact that we are averaging 10,000 baby boomers a day entering retirement in the U.S. At the time of retirement, many of these individuals are electing to either downsize or upgrade their existing older homes.

All of these variables are great for the plumbing industry. We love our profession, but because of all the folks retiring, we are al-ready feeling the pinch of labor shortage. In many markets, customers are waiting two weeks or longer for service. For the first time in the history of man, one country — the U.S. — is retiring 74 million! Yes that is 74,000,000 people of one generation. This number is 7 million more than the entire population of France.

We are looking at a drainage systems designed to last 75 years now reaching their ends. There are 115 million homes in the U.S. built before 1960. This number doesn’t even take into account commercial structures. In many neighborhoods, because of unique environmental conditions, we find complete subdivisions with cast iron systems failing at 50 years. All of these conditions come to-gether to create “The Perfect Storm.”

 

Be prepared

Few of our businesses are prepared to face this storm. Many have been focused on building their business. This perfect storm requires we either prepare to face it successfully or get washed away by the deluge. I can promise you this major event in the plumbing industry will crush many small businesses who will try to take care of all their customer’s needs as those needs swell with current drain system replacement. Many homeowners with minimal equity will walk away from their home at a time when flipping a house with a new drainage system will be a great asset for the seller.

If you heed the forecast, see the storm coming and prepare, you can be a winner. The big question now is how do I use this information to prepare? Simply put, find the work and do the job. However, there are a number of slight changes that you can implement for minimal cost.

Train your technicians to get the free home inspection, looking for all issues. If the customer has an antiquated drainage sys-tem, the homeowner needs an inspection at least annually to minimize structural damage when the system fails. When the work is complete, the cost of the maintenance agreement will more than offset the discount given to the homeowner.

Be prepared to offer financing or work with a financing institution.

Decide how you are going to handle sales. Train a sales staff comparable to comfort advisors in the HVAC industry, or allow your tech to write a ticket that might reach $60,000.

Plan in advance how you will handle different re-pipe situations. Will you cut a foundation to replace pipe (threatening the structure possibly) or reline the existing pipe and break concrete only when required?

Know your city. Focus on the subdivisions built before the mid-70s. Be aware that in the mid-50s, DWV copper replaced cast iron in new construction, don’t waste your advertising dollars by direct mailing in these areas.

Train your employees. Be prepared for the technician shortage.

Educate your clients to be prepared for potential problems.

Know how you are going to handle these major re-piping jobs. Are you going to hire and cross train carpenters, tile setters, sheetrock installers and painters to do the re-pipe and associated repairs, or will you partner with a contractor to re-assemble the home? Keep in mind many of those retiring baby-boomers will see the advantage of remodeling their kitchens and baths if they are replacing their plumbing system.

Whatever changes you make or plans you implement, train your employees. Your employee training should include prepara-tion to look for the total home plumbing needs. After training, your technician should be confident, due to having the skills to make repairs, perform a total home inspection, write a maintenance agreement and schedule follow-ups and repairs as needed. If you need additional information or assistance helping your business and employees prepare for the stormy times ahead — which will drive our industry for the next 20 years — contact us at Ultimate Technical Academy.

The “perfect storm” is coming and you control the forecast.

KEYWORDS: labor shortage plumbers and pipefitters sales training technician training trades training and education

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

David ratliff 200px

David Ratliff has been in all facets of the plumbing industry for more than 40 years, including commercial and residential con-tracting. Ratliff served as vice president of a multi-million dollar HVAC and plumbing company. He then moved to training and teach-ing tech communication skills internationally for several years. Ratliff has been with Ultimate Technical Academy for more than 10 years, as developer and instructor of its fast-track plumbing service and maintenance program.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Plumbing News
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

NIBCO Press Solutions

NIBCO Press Solutions

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

Figure 1 is a sketch of the flow problems of the current plumbing system.

Hydronic heating glitch solved: Why adding a circulator won't fix primary loop flow issue

The interior of a government building.

President Trump signs executive order promoting skilled trades and apprenticeships

Underfloor heating installation with drain sewer hole in bathroom close up on water floor heating.

Using hydronics to leverage time-of-use electrical rates

PM BEMIS June 25 Free Webinar: Optimizing Plumbing Solutions for Single-Family, Multi-Family & Public Spaces

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE Water Conservation, Quality & Safety eBook: Plumbing Trends Increasing Safe Water Availability

Related Articles

  • water quality

    Water shortages series: The plumbing industry must come together to solve water scarcity and sanitation issues

    See More
  • River

    Water shortages series: The water scarcity situation

    See More
  • 01 PM 0723 Guest Editorial Ratliff feature image

    Water shortages series: Water shortage solutions

    See More
×

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!