Faced with costly turnover and a tightening labor market, Cooper’s Plumbing & Air partnered with Reins to launch an equity-based incentive system that gives employees real ownership in the business. The approach has boosted retention, strengthened culture, and offers a model for how contractors can keep teams engaged beyond paychecks alone.
Many of us have heard the term, ‘The Great Resignation,’ in describing the massive amount of employee turnover the last few years. In 2021, federal data shows nearly 50 million workers left their jobs for various reasons — higher pay, new career opportunities and more. With an already strained job market in the skilled trades, employee retention is more important than ever.