Items Tagged with 'brand marketing'

In the world of service contractors — where time, labor and oftentimes materials — are in limited supply, establishing a brand and marketing strategy aren’t always top of mind. For Texas-based plumbing contractor, Plumbing Outfitters, undergoing a rebrand was about much more than portraying an image.

KickCharge is on the lookout for home service businesses that have gone out of their way to support their communities and help those in need. 

Generosity is the new marketing. In this era of social media, charitable companies can earn an enhanced brand reputation as being a “good” company and will make people want to do business with them.

Let me clue you in on a poorly kept secret: Traditional advertising is expensive. I know, this isn’t exactly shocking. Depending on your market, a month-long rental of a billboard could cost five figures. A week’s worth of 15-second radio ads can run up to $8,000 — and that doesn’t include the cost of producing them. And television? Forget it.