With this strategic collaboration, Ferguson’s contractor network can leverage ServiceTitan’s powerful residential, commercial, HVAC, and construction platform, enabling them to win more business, increase profitability, and maximize the lifetime value of their downstream customers.

Last month, I introduced the core elements of our training: organizational charts, scorecards, and processes. These form the foundation of your business, providing clarity and accountability. This month, we'll focus on scorecards and how they contribute to team success.

Did you know that it only takes 30 seconds to create a deepfake? Deepfakes are AI-generated media that can be made using any device. They can be used to spread misinformation and harm a plumbing and mechanical company's reputation.

I have a question for all my fellow leaders in the trades: How well do you remember the days when you were solely in the field?

There is a growing trend in the skilled trades, with more people turning away from the traditional four-year college path.

US faces a shortage of 500k skilled plumbers, costing $33bn annually. Plumbing requires rigorous training, creative problem-solving, and meticulous execution. Valuing the critical role plumbers play can address the shortage and pave the way for a thriving water infrastructure.

Every now and then I talk with a plumber who gripes about manufacturer ads in the trade press. Usually, the plumber believes the money could be better spent elsewhere, such as consumer advertising to make it easier for the plumber to sell the manufacturer’s products. Here are seven reasons why manufacturers advertise in the trade press.

I try to be on time for appointments and call ahead if I'll be late. I pay attention to my surroundings and take notes on important details. It's important to silence your phone during meetings. Door widths and route planning are important when removing or installing equipment.

Happy New Year! Let 2024 be your breakout year.

Generosity is the new marketing. In this era of social media, charitable companies can earn an enhanced brand reputation as being a “good” company and will make people want to do business with them.