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Home » Keywords: » sales and marketing

Items Tagged with 'sales and marketing'

ARTICLES

Two People Discussing Marketing

The Marketing Materials Your Sales Team Actually Needs

Strong brands attract attention, but practical sales resources help customers make decisions and move forward
Alicia Branham
Alicia Branham
June 27, 2026

As companies begin evaluating budgets and planning for the future, many leaders focus on lead generation and brand awareness. While those initiatives are important, it is equally important to examine what happens after a prospect enters the sales funnel.


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Geoffery Holloway, the new VP and general manager at HeatLink.

HeatLink announces hiring of new vice president and general manager

Geoffery Holloway has been appointed to vice president and general manager.
September 26, 2025

Holloway brings over twenty five years of experience in the industry to this role, including his most recent role as VP of Canadian sales at A.O. Smith Enterprises. 


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Jacob Lilley, the new regional sales manager, Industrial Division, for the Western region for M. K. Morse.

Morse enhances sales team with new hire

Jacob Lilley has joined the team at M. K. Morse as the regional sales manager, industrial division, in the Western Region.
August 7, 2025

Lilley brings more than a decade of experience within the industry to the sales team at M. K. Morse. 


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Will Hummel, the new director of sales enablement for NIBCO.

NIBCO promotes Hummel to director, sales enablement

Hummel will lead the development of a sales enablement program in this role.
July 31, 2025

With more than 25 years of experience, Hummel hopes to elevate customer service and deepen partnerships in this newly created role. 


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Happy couple shaking hands with their real estate agent after successful deal in the apartment. Workers wearing yellow safety hats and overalls are in the background.
Contractor's Corner | Dave Yates

Working with home warranty companies

The partnership can pay off, but only if you control the terms and play by the rules.
Dave Yates
Dave Yates
July 8, 2025

Since home warranty companies deal with numerous customers and service contracts, they can provide a steady stream of work, which helps maintain cash flow, even in slow seasons or during economic downturns.


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Brian Leahy, the new VP of Sales and Marketing for BrassCraft.

BrassCraft announces new VP, sales & marketing

Brian Leahy has joined BrassCraft.
June 12, 2025

Brian has over 21 years of experience to bring to this role. 


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