Marcia Barnes is the founder and CEO of Valve+Meter, a high-performance marketing agency focused on delivering growth to those who want it most in the home services industry. The agency’s philosophy: Know your marketing cost per acquisition, commit to growth strategies, harness technology, test and scale, and make data driven decisions. To read more about the lead-management gap in the home services industry, visit bit.ly/2Szzg9p.
When someone calls a plumber, they are usually doing so because they have an immediate need. Perhaps a pipe has burst or their running water is down to a trickle. Whatever the issue, the customer needs assistance — fast.
