Valerie Briggs will promote the value of technician certification to the industry as well as consumers.

Certification organization North American Technician Excellence has hired Valerie Briggs as its new director of marketing and business development to promote the value of technician certification to the industry as well as consumers. In addition to overseeing business development, advertising, marketing, and public relations activities for the organization, she will also serve as NATE’s staff liaison on the NATE marketing committee.