To kick off the 2007-2008 heating season, Lochinvar Corp has added new incentives and resources to its VIP Contractor Program.

To kick off the 2007-2008 heating season, Lochinvar Corp. has added new incentives and resources to its VIP Contractor Program. Now in its third year, the VIP Contractor Program rewards enrolled contractors for purchases of the KNIGHT Heating Boiler®.

Upon joining the recently enhanced program, contractors now receive a Lochinvar hat simply for registering a recently installed KNIGHT residential heating boiler. Current members also receive a Lochinvar "Mossy Oak" camouflage hat once they update their contact and company information.

In addition, Lochinvar invites members to submit an enhanced profile with company information and job features for a free listing on www.knightheatingboiler.com. This allows prospective customers to easily locate a VIP Contractor in their area and helps contractors grow their business. Lochinvar also distributes advertising, direct mail and other support materials to help members increase their sales of the KNIGHT Heating Boiler.

Through April 2008, contractors also have the opportunity to compete on a monthly basis to showcase their recent installations on the KNIGHT website by submitting them on the VIP Connection at www.lochinvar.com. After the projects are reviewed by a panel of Lochinvar judges, one contractor each month will be awarded a $250 gift card to Cabela's or Bass Pro Shop.

The most impressive project of the heating season will allow one winning contractor to choose from the following grand prize options:

• A floor-standing KNIGHT KBN080 or wall mount KNIGHT WBN080 boiler
• A Dell laptop computer complete with KNIGHT Boiler PC Software 

As in previous years, VIP Contractors are also entered to win Lochinvar's Nashville Experience with each registered purchase of a KNIGHT Heating Boiler. This year, six winners and their guests will enjoy an all-expenses-paid trip to Nashville, Tenn., for a NASCAR Busch Series Race or an Indy Car Race. Finally, a new monthly “Knightly Newsletter” and other correspondence from Lochinvar will keep VIP Contractors in the loop throughout the year. Members will be the first to know about new products, new VIP Program incentives, exciting featured jobs, service updates, training opportunities and more.

For more information about Lochinvar or the VIP Contractor Program, visit www.lochinvar.com, or call 615/889-8900.