The reasons purchasing new heating systems is complex.
What Motivates Italians?
A recent HVAC survey of Italian consumers by Gfk Eurisko for the biennial
“Expocomfort” exhibition found that well-being and comfort are top motivators
with concern to air conditioning - not home improvement, appearances, or
government incentives. However, the reasons purchasing new heating systems
were more complex: Replace obsolete or broken equipment (29% and 21%
respectively); Energy saving benefits and environmental friendliness (21%), Need
to better-heat the home (19%); Appearances (11%).
