During a recent presentation atMoen Incorporated’s INSPIRE Design Seminar, leading consumer trends advisory firmIconoculturediscussed its consumer outlook for the home. New research shows that consumers are willing to go green and are becoming tech-savvy.
Leading the way
in the emerging sustainability trend are so-called “LOHAS,” or Lifestyles of
Health and Sustainability consumers ― first-time homeowners and
empty-nesters. However, according to
Timothy Henderson, Iconoculture senior director and consumer strategist, going
green is not just a fad among elite environmentalists.
from now, people willexpectto find environmentally responsible, sustainable products,” said
Also, technology is the home consumer’s new best friend. From “smart
homes” that offer homeowners the convenience to control appliances, sprinklers,
security systems, curtains and media components from a single-touch panel to “intelligent
homes” that monitor what the consumer is doing and use this information to set
preferences from a secure server, home technology is available at many
tech-savvy home trend are working families, older adults looking to upgrade their
current home and those with multiple homes. These groups rely on the
convenience of technology to simplify their lives. Outside of these demographic
hotspots, popular tech choices making their way into the mainstream include
virtual photo storage, smart appliances and furniture and fixtures embedded
with technology, like ShowHouse® by Moen’s new hands-free electronic Destiny™
faucet, featuring clean, minimalist styling and a sheeting water flow.
Nissa Hanna, Iconoculture associate director and consumer strategist, the trend
toward “design therapy” is “more about appreciation of good design, not just
for the sake of good design, but for better living.”
explained that today’s design is all about experience – aspiring to create
customized comfort and functionality. Among those leading the trend toward
extreme home personalization are multigenerational home dwellers needing both
common and personal space, Generation X “blenders” who mix work and life, home
artisans, young cosmopolitan consumers and empty nesters.
trends, Iconoculture experts put several items on their watch list for the
future. Trends to watch among seniors, the fastest growing segment of the
population, include “aging in place,” rejecting the idea of a retirement
community to continue living in the traditional home; and “luxe retirement,”
redefining retirement with luxuries such as multiple homes and extra spending
When it comes to
where Americans live, the trend is either toward tall or sprawl ― consumers are
choosing to pile into urban environments where everything is at your doorstep
or spreading out into more rural areas to get away from the hustle and bustle
of the city.
Also on the home
trend horizon, Hanna discussed the concept of the “healthy home – a home that
does not contribute to air pollution.” She also talked about home as fashion,
where design is much more fluid, interchanging high- and low-end pieces that don’t
necessarily match, to get an eclectic and inspired look.
to Moen, today’s trends are all about improving the home and ensuring a better
tomorrow for consumers, their families and the world. When taking on a home
renovation/updating project, design carefully, the company says. “Make it smart
and sustainable to improve the quality of life for years to come.”