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Bruce Morgan, 58, district sales manager for Lochinvar Corp. in the western
Michigan territory, died unexpectedly on Nov. 2, 2010 while attending an ETNA
Supply event. He joined Lochinvar in 2006 after a long career as a mechanical
contractor, where he acquired an extensive knowledge of hydronic heating and
plumbing. He won Lochivar's Salesman of the Year Award in 2008.