Bruce Morgan, 58, district sales manager for Lochinvar Corp. in the western Michigan territory, died unexpectedly on Nov. 2, 2010 while attending an ETNA Supply event. He joined Lochinvar in 2006 after a long career as a mechanical contractor, where he acquired an extensive knowledge of hydronic heating and plumbing. He won Lochivar's Salesman of the Year Award in 2008.