Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky — part of the Direct Energy family of brands — are partnering with Mike Rowe, the creator and executive producer of CNN’s “Somebody’s Gotta Do It” and Discovery Channel’s “Dirty Jobs,” to promote the skilled trades industry.

Rowe will appear in several television commercials, radio ads and in printed material alongside real technicians from each of the brands. As a longtime advocate of equipping Americans with technical and critical thinking skills, Rowe also will work with the companies to highlight the benefits of careers in the plumbing, electrical and HVAC industries.

“We are excited to … share the message of how our trusted technicians, plumbers and electricians are like superheroes to our customers, often saving the day when they encounter a problem, and helping to protect their homes and families,” said Mark Baker, franchise president for the three brands.

Rowe founded the mikeroweWORKS Foundation in 2008 to promote hard work and support the skilled trades.

“The goal of mikeroweWORKS is pretty simple — help close the skills gap by encouraging men and women to get the training they need to pursue good jobs that actually exist,” said Rowe.

The brands have committed to donating $100,000 in scholarships to the mikeroweWORKS Foundation over the course of 12 months. For more information about this partnership, visit, and