Benjamin Franklin Plumbing partners with Mike Rowe
Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning and Mister Sparky — part of the Direct Energy family of brands — are partnering with Mike Rowe, the creator and executive producer of CNN’s “Somebody’s Gotta Do It” and Discovery Channel’s “Dirty Jobs,” to promote the skilled trades industry.
Rowe will appear in several television commercials, radio ads and in printed material alongside real technicians from each of the brands. As a longtime advocate of equipping Americans with technical and critical thinking skills, Rowe also will work with the companies to highlight the benefits of careers in the plumbing, electrical and HVAC industries.