When it comes to social media, the “anything goes” mentality kills results. However, there are ways to avoid the “unlike” button while you pile on the results.

“Obviously, contractors are trained to be contractors and not marketers,” saysAdams Hudson, PM columnist and president of contractor marketing firmHudson, Ink. “And no marketing has gotten more attention than social media, yet most contractors spend way too much time on social sites panning for very little results.”

There are many ways to increase page views, reach and impressions. That’s why Plumbing & Mechanical readers are invited to a one-time-only, no-cost training teleseminar June 13 called “Skyrocket Your Social Media in 10 Minutes a Day.” There is no selling, no product and no “mysterious” software sold. Just 100% content on making your social media marketing “turn on.” Readers can reserve their spot on the call atwww.contractorprofit.com.

“Constant posts and updating can create a drain in your business;” saysBrian Kraff, CEO of contractor web marketing providerMarket Hardware. “But anyone can become a social media expert. It just comes down to two things: who they reach and what content they post.”

Hudson and Kraff will show listeners:

  • How to tap into social media power now - Stop wasting time hoping to build your audience. Without this one ingredient, they’ll ignore you every time.

  • Social media posts that draw “Likes” and Followers - It’s all about what you say, and when. Don’t copy the “anything goes” mentality that kills results.

  • Ways to make social media pay of BIG in just 10 minutes a day - “We’re delighted to share what’s truly working out there in social media marketing,” Hudson says. “Brian has gotten some incredible results, and will give step-by-step ways to copy them. This should be fun.”

All attendees will receive: a full workbook; downloadable forms; access to the archived recording (72 hours after call); the report titled, “Build Your Social Media in 10 Minutes a Day”; and a free issue of Market Hardware’s Quarterly Social Media bulletin.

Posting advice

So whatshouldcontractors post on social media sites? Kraff recommends:

  • Offer discount codes or coupons on social media pages. Encourage followers to engage or “like” your posts in order to cash in on your discount.

  • Create a poll on Facebook. For example: “What’s the average time it takes for a technician to respond after a call?”

  • Post videos from company leaders (such as how-to videos that can save time or money). This builds trust and rapport.

  • Post testimonials, company news, community involvement, new awards and certifications and staff updates.

These types of posts are the minimum social media presence a contractor should have.

For more information on this free teleseminar, go towww.contractorprofit.com.