Benjamin Franklin Plumbing, One Hour Heating and Air Conditioning and Mr. Sparky - franchise brands of Clockwork Home Services - will be featured on a May 7 episode of AMC’s new reality series “The Pitch.” The series chronicles the high stakes and tight deadlines top advertising agencies encounter when they set out to win new business.
“We believed our brands had matured to the point that we could make a splash nationally,” Clockwork’s Vice President of Marketing Chris Buitron told Plumbing & Mechanical. “While the brands have been on TV before, ‘The Pitch’ seemed different. It’s more of a documentary than a reality show.”
Buitron, Clockwork Home Services President Scott Boose and Group President of Consumer Services Rebecca Cassel had much to do in a short period of time, including making that all-important decision on the ad campaign. And the agencies had to learn about the plumbing, heating and electrical service industries in the same short timeframe.
“We made it clear to the agencies that the objective of any campaign we run is to make the phone ring at our franchises and company-owned stores,” Buitron noted. “I do think we ended up with something that’s never been done in this industry and will make an impression on the marketplace.”
Read the entire interview in the Web Exclusive section here.