The power tool company announced it will not renew its agreement with Roush Fenway Racing to sponsor Matt Kenseth and the #17 Ford Fusion.
announced today it will not renew its agreement with Roush Fenway Racing to
sponsorMatt Kenseth, driver of the #17 Ford Fusion, for the
2010 NASCAR season. The company stated it will redirect its resources in light
of “an unprecedented decline in the construction industry.”
Ireland, president of the North American power tools and accessories group
for DeWalt, commented, “We have been proud to have Matt Kenseth,Robbie
Reiser,Jack Roush, and the entire #17 DeWalt racing
team at Roush Fenway Racing represent DeWalt in front of millions of NASCAR
faithful. Having a presence at the track has provided a great experience for
power tool users, our distribution partners, our employees and NASCAR fans.”
During its sponsorship, Kenseth and the crew won the 2000
Rookie-of-the-Year Award, two World Pit Crew Championships, the 2003 Series
Championship, and have qualified for the “Chase for the Cup” for every year
since its inception.
decision to discontinue the sponsorship, while a difficult one, will help us to
continue delivering value to our customers and end users, while managing our
financial results,” Ireland announced, and also confirmed that DeWalt will remain
committed to the team for the 2009 season.
DeWalt Departs From NASCAR, #17
July 23, 2009