Former president of Noritz Hong Kong will lead U.S. division.
the former president of Noritz’s Hong Kong Division, has been named president
of Noritz America Corp. The choice was announced by Yoshi
Asano, Noritz America senior marketing manager.
As the new
president of Noritz America, he will be a significant asset to an already
thriving team. “I am very enthusiastic to help amplify our market share in the
United States, and with thorough research on products and services to grasp a
deeper understanding of the market, I will develop and execute strategic
business plans that will best suit the current market,” announced Uryu.
with Noritz Japan in 1988 as an engineer at the production process system
division, where he contributed tremendously to the cost-reduction and
productivity of the assembly line. He quickly rose up the ranks within the
Noritz corporation and was given the task of cultivating the Hong Kong market
in 2001, where he successfully penetrated the market in Hong Kong by working
closely with local building engineers and concentrating on “after-sales”
turned his skills to the commercial water heater market in Hong Kong, which was
previously dominated by another brand. However, in just three years, he was
able to turn the market around and had gained an 80 percent market share,
making Noritz the leader in the segment. In addition, Uryu is also credited
with conducting rigorous research to develop new products for the Hong Kong
In 2005, the
first year in which Noritz launched a kitchen appliance line outside of Japan,
Uryu quickly had the Noritz line positioned as the best-selling products of the
Hong Kong Gas Group, which is the largest gas appliance distributor. That
particular market share went from 0 to 18 percent ― significant for a territory
that was long established with other brands.
single-handedly built up Noritz’s presence in new residential and commercial
developments in Macao. He was also able to get such top-name establishments as
the MGM and the Wynn hotel groups to use Noritz tankless water heaters in their
Noritz America Names New President
February 6, 2009