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Plumbing News

A.O. Smith, Begley Sign Agreement

October 15, 2007
A. O. Smith Water Products Co. signed a long-term exclusive brand license/endorsement agreement with the producers of the hit TV series “Living With Ed” and its co-star Ed Begley Jr.

A. O. Smith Water Products Co. signed a long-term exclusive brand license/endorsement agreement with the producers of the hit TV series “Living With Ed” and its co-star Ed Begley Jr. Under terms of the agreement, A. O. Smith will use the trademark of the show and the endorsement of Begley to market its Vertex line of residential gas water heaters throughout the United States. The marketing relationship will be launched with the creation of a series of print, video and online materials featuring “Living With Ed” branding and Ed Begley Jr. endorsements. In addition, Begley will make appearances at upcoming media events.

Links

  • A. O. Smith Water Products Co.

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