• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
  • ENGINEERS
  • RADIANT & HYDRONICS
  • INSIGHTS
  • MEDIA
  • RESOURCES
  • EMAGAZINE
  • SIGN UP!
cart
facebook instagram twitter linkedin youtube
  • CONTRACTORS
  • BATH & KITCHEN PRO
  • BUSINESS MANAGEMENT
  • HIGH EFFICIENCY HOMES
  • TECHNOLOGY
  • WATER TREATMENT
  • PMC COLUMNS
  • PMC COLUMNS
  • Dave Yates: Contractor’s Corner
  • John Siegenthaler: Hydronics Workshop
  • Kenny Chapman: The Blue Collar Coach
  • Matt Michel: Service Plumbing Pros
  • Scott Secor: Heating Perceptions
  • ENGINEERS
  • CONTINUING EDUCATION
  • DECARBONIZATION | ELECTRIFICATION
  • FIRE PROTECTION
  • GEOTHERMAL | SOLAR THERMAL
  • PIPING | PLUMBING | PVF
  • PME COLUMNS
  • PME COLUMNS
  • Christoph Lohr: Strategic Plumbing Insights
  • David Dexter: Plumbing Talking Points
  • James Dipping: Engineer Viewpoints
  • John Seigenthaler: Renewable Heating Design
  • Lowell Manalo: Plumbing Essentials
  • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
  • RADIANT COMFORT REPORT
  • THE GLITCH & THE FIX
  • INSIGHTS
  • CODES
  • GREEN PLUMBING & MECHANICAL
  • PROJECT PROFILES
  • COLUMNS
  • SPONSOR INSIGHTS
  • COLUMNS
  • Codes Corner
  • Natalie Forster: Editorial Opinion
  • Guest Editorial
  • MEDIA
  • PODCASTS
  • VIDEOS
  • WEBINARS
  • RESOURCES
  • INDUSTRY CALENDAR
  • DIRECTORIES
  • EBOOKS
  • PM BOOKSTORE
  • CE CENTER
  • MARKET RESEARCH
  • CLASSIFIEDS
  • EMAGAZINE
  • EMAGAZINE
  • ARCHIVE ISSUES
  • CONTACT
  • ADVERTISE
  • PME EMAGAZINE ARCHIVES
search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!
Columns

Creative Ways To Attract Good People
Randy Hilton

By Randall Hilton
June 1, 2003
My hope is that last month I convinced you of our need to bring new faces into our profession. Now, we have to go find them and bring them in.

We're competing for people who are desired by just about every industry you can think of. We've all met automobile, insurance, real estate salespeople and others who left our profession for better pay. Why shouldn't a kid just take the easy road and go straight to the car dealership? We must be competitive with other professions and industries. I look forward to the day when six-figure incomes are the norm rather than the exception in our trades. Offering the "going rate" and modest benefits won't get us there.

The pay envelope isn't the only place a person looks for job satisfaction. Image counts for something as well. If your company image evokes a cardboard sign proclaiming "Will plumb for food," you can forget about qualified apprentices. You may snag a person or two who are simply looking for their next paycheck, but you won't attract people with careers on their mind.

Image Counts

What do you try to hide when a visitor drops by? You're never going to find the missing part for the PRV that's been sitting on top of the file cabinet for the past two years, so get rid of it. If pranksters write phrases such as "TEST DIRT - DO NOT REMOVE" on the back of your truck, that may be a hint that your annual truck wash is overdue. Recruits will notice things like this. Remember, they're interviewing you while you're interviewing them.

A makeover may not be necessary if you just accentuate your best qualities. What gives you a source of pride? Do you offer strong guarantees for your workmanship? Do you offer discounts to families with a stay-at-home parent? Do you do charity work for widows? Customers need to know about these great character qualities of your company, but so do the people you're trying to recruit. After all, your best recruits will be those who share your vision.

How do your people present themselves on the jobsite or at the supply house? Even after years of this message being pounded into our heads, it's still easy to stand above the crowd with neat uniforms, clean trucks and cool tools. Remember, we're competing with professions that expect polo shirts and slacks at the very least.

For most of us, long hours and hard, dirty work is part of the game. This is not the most attractive aspect of our profession. (Well, there was this one guy I knew who wanted all the hours he could get. After meeting his wife, I knew why. )

Long hours and hard, dirty work might be a part of the job but to the right person, it's just a challenge. In this age of extreme sports, it's fair to say our young people are up to challenges. We just have to make the challenge worthwhile. What is it about your company that gives value to the challenge?

The kind of people we want to attract will like the idea of improving peoples' lives and will do what it takes to get the job done. Are you sincerely motivated to improve the lives of your customers? Or are you still lamenting the invention of plastic pipe? Focus on what makes our profession great rather than just a job.

Searching For Recruits

Assuming your company looks great and you're willing to pay better than the going rate, where are you going to find these potential new hires? It's not likely you'll get much action in the help-wanted section, although a well-placed, well-designed ad might bring a few leads. Here are a few, not-so-common ideas.
  • Be involved in your community. Many of us were once Boy Scouts. Even if you don't have a desire to get involved on a regular basis, you might offer to help Scouts earn merit badges in communicating, auto mechanics, even plumbing. To find merit badges that you might help with, go to www.meritbadge.com. To contact a Scout Council in your area, go to www.scouting.org.

  • Occasionally, you may experience great service at a restaurant. If the waitperson seems to be sharp enough, introduce yourself, give him or her your card and a generous tip. Let him or her know that great opportunities are out there for sharp people with technical ability.

  • Your customers know the kinds of people they like, so why not ask them for leads? This is a good excuse to send them a marketing piece anyway, so you'll accomplish two objectives for the price of one. Describe your ideal candidate and ask for their help in finding that person. If a customer offers you a qualified lead, thank him or her but make no promises. You don't want to alienate your customer if the recruit doesn't work out.

  • If you have a Web site, you need a page describing your company vision and a recruiting page describing your ideal recruit. While providing potential recruits a place to find out about you, it also lets your customers know what sort of person you want to send to their homes or jobsites.

  • Make sure your Web site URL is included on all printed material, and that it is listed with your trade associations. You may even get some action from low-cost referral sites, such as www.findaplumber.com, where potential recruits can find you by zip code.

  • Use the "degrees of separation" principle. Very few people you meet will be likely candidates for apprenticeship but nearly every one of them will know someone who knows someone. Everyone you meet should know you as "That Person With A Great Opportunity." Print the highlights of your opportunities, as well as the personal qualities you're seeking, on the back of your business cards, then hand them out as if they're free.

  • If you're a plumbing contractor and someone asks you what you do for a living, don't give him or her the standard "I'm a plumbing contractor" answer. Tell them what makes you the best: "I improve people's lives by installing the most trouble-free plumbing systems using the best materials and the sharpest plumbers in the whole county. We're looking for a sharp young person who would enjoy a career making people's lives better."

    I can recite this line in about 14 seconds and I'm a Texan: We savor each word as it comes across. New Yorkers might get it done in under eight seconds. The point is, it doesn't take long to get your recruiting spiel across. Spend some time writing your mini-speech and practice for a smooth delivery.

  • Participate in career fairs at your local high schools. Remember to highlight the financial rewards our profession offers. Make a bar chart comparing your compensation to that of other businesses such as fast food, bank clerks, car salespeople, etc. If the chart isn't favorable, re-read the first half of this column and do something about it.

  • Make friends with job placement counselors at your local colleges. Having a degree does not disqualify a person from our profession. A person that is organized and follows procedures is a good candidate.

    If the recruit studied subjects such as communication, marketing and business administration, so much the better. Show the placement counselor how these skills apply to our profession. Mention the opportunities for growth beyond the "hands-on" phase of our trades.

    Offer scholarships to continue courses of study that complement our trades. Point out that it's easier to pay off all those school loans with the higher pay scale and faster track for advancement found in our professions.

Right now, while our economy is running a bit sluggish, we have a great opportunity to bring new people in. If we wait till the economy gets back up to steam, we'll find ourselves in even worse shape than before. To find new people, search. To attract new people, be attractive. Start now.

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Visit Randall's Web site at www.UpFrontPrice.com or e-mail him at Randall@upfrontprice.com.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • Worker using the Milwaukee Tool SWITCH PACK drain cleaner

    Pipeline profits: Drain cleaning, pipe inspection create opportunities

    Drain cleaning and inspection services offer lucrative...
    Green Plumbing and Mechanical
    By: Nicole Krawcke
  • Uponor employee, Arturo Moreno

    The reinvestment in American manufacturing and training

    Plumbing & Mechanical Chief Editor Nicole Krawcke and...
    Plumbing News
    By: Nicole Krawcke and Natalie Forster
  • March 2024 Women in Plumbing hero image of woman engineer overlayed by circle of hexagon shapes with numbers from 1 to 10

    Celebrating 10 Influential Women in the Plumbing Industry

    Celebrating Women's History Month and Women in...
    Plumbing News
    By: Nicole Krawcke
Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • eMagazine
  • Manage My Preferences

AI can boost efficiency and profitability for plumbing, HVAC contractors

AI can boost efficiency and profitability for plumbing, HVAC contractors

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

Bell & Gossett Illustrates Path to Net-zero at AHR Expo

IPEX celebrates grand opening of new Florida distribution center

IPEX celebrates grand opening of new Florida distribution center

NIBCO Press Solutions

NIBCO Press Solutions

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the Plumbing & Mechanical audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of Plumbing & Mechanical or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • J.J. Keller CMV vehicles on road
    Sponsored byJ. J. Keller & Associates, Inc.

    The dash cam game-changer for small business safety

Popular Stories

Plumbing equpment parts and wrench on the white background close up.

Plumbing & Mechanical 2025 Plumbing Tools Survey

Six tankless water heaters that feed the nutraceutical manufacturer’s operations.

How to deliver large volumes of hot water quickly and intermittently

Latin American plumber fixing a toilet in the bathroom.

Troubleshooting common airflow plumbing issues

PM BEMIS June 25 Free Webinar: Optimizing Plumbing Solutions for Single-Family, Multi-Family & Public Spaces

Events

November 13, 2024

Future Proofing MEP: Navigating the 2026 High Efficiency Water Heating Standards

Join our deep dive into DOE’s new standards so you can future-proof your MEP practice.

EARN: 0.1 ASPE CEU; 1 AIA LU/HSW; 0.1 IACET CEU*; 1 PDH

View All Submit An Event

Poll

Will business be up or down in 2025?

Do you anticipate business in 2025 to be up or down in comparison to 2024?
View Results Poll Archive

Products

The Water Came To A Stop

The Water Came To A Stop

See More Products

Download the FREE Water Conservation, Quality & Safety eBook: Plumbing Trends Increasing Safe Water Availability

×

Keep your content unclogged with our newsletters!

Stay in the know on the latest plumbing & piping industry trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Supply House Times
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook instagram twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • CONTRACTORS
    • BATH & KITCHEN PRO
    • BUSINESS MANAGEMENT
    • HIGH EFFICIENCY HOMES
    • TECHNOLOGY
    • WATER TREATMENT
    • PMC COLUMNS
      • Dave Yates: Contractor’s Corner
      • John Siegenthaler: Hydronics Workshop
      • Kenny Chapman: The Blue Collar Coach
      • Matt Michel: Service Plumbing Pros
      • Scott Secor: Heating Perceptions
  • ENGINEERS
    • CONTINUING EDUCATION
    • DECARBONIZATION | ELECTRIFICATION
    • FIRE PROTECTION
    • GEOTHERMAL | SOLAR THERMAL
    • PIPING | PLUMBING | PVF
    • PME COLUMNS
      • Christoph Lohr: Strategic Plumbing Insights
      • David Dexter: Plumbing Talking Points
      • James Dipping: Engineer Viewpoints
      • John Seigenthaler: Renewable Heating Design
      • Lowell Manalo: Plumbing Essentials
      • Misty Guard: Guard on Compliance
  • RADIANT & HYDRONICS
    • RADIANT COMFORT REPORT
    • THE GLITCH & THE FIX
  • INSIGHTS
    • CODES
    • GREEN PLUMBING & MECHANICAL
    • PROJECT PROFILES
    • COLUMNS
      • Codes Corner
      • Natalie Forster: Editorial Opinion
      • Guest Editorial
    • SPONSOR INSIGHTS
  • MEDIA
    • PODCASTS
    • VIDEOS
    • WEBINARS
  • RESOURCES
    • INDUSTRY CALENDAR
    • DIRECTORIES
    • EBOOKS
    • PM BOOKSTORE
    • CE CENTER
    • MARKET RESEARCH
    • CLASSIFIEDS
  • EMAGAZINE
    • EMAGAZINE
    • ARCHIVE ISSUES
    • CONTACT
    • ADVERTISE
    • PME EMAGAZINE ARCHIVES
  • SIGN UP!