My hope is that last month I convinced you of our need to bring new faces into our profession. Now, we have to go find them and bring them in.
We're competing for people who are desired by just about every industry you can think of. We've all met automobile, insurance, real estate salespeople and others who left our profession for better pay. Why shouldn't a kid just take the easy road and go straight to the car dealership? We must be competitive with other professions and industries. I look forward to the day when six-figure incomes are the norm rather than the exception in our trades. Offering the "going rate" and modest benefits won't get us there.