Elkay sales reps are using a new tool to educate showroom attendants about Elkay products: the Showroom Seminar PowerPoint CD. The CD is broken into sections covering each Elkay product category: sinks, custom sinktops, sink accessories, hot water dispensers and faucets. It is designed for one-hour presentations, but can be customized to show only certain sections of the program.

A test is given at the end of the training; attendants who successfully complete the training receive an Elkay long-sleeved shirt and a certificate. More than 1,400 showroom attendants have completed the seminar.