Contractor Commerce has announced a new alliance with Ferguson. The collaboration is designed to support Ferguson’s contractor customers in modernizing how they sell services and how they’re found online, aiming to enable contractors to meet the expectations of today’s homeowners while unlocking new revenue opportunities.

Through this relationship, contractors can offer self-service buying experiences directly on their websites, allowing customers to get quotes, book services, purchase equipment and enroll in memberships at any time. These capabilities aim to help turn website traffic into booked jobs and recurring revenue, without adding operational complexity.

By enabling contractors to sell directly from their websites, Contractor Commerce’s platform aims to make it possible for contractors to maintain control over pricing, product offerings and customer relationships.

“For contactors, a website should be more than just an online placeholder; it’s an asset that should be generating real revenue,” said Paul Redman, president of Contractor Commerce. “Our strategic collaboration with Ferguson provides contractors a new avenue to drive sales and profitability online, all while providing the end customer with a smoother experience.”

Contractor Commerce also makes contractor websites more discoverable with AI-powered search optimization, as homeowners increasingly turning AI-driven tools to find and evaluate service providers. Visibility within these platforms is becoming essential to strengthening contractors’ competitive position in the buying journey.

“Contractor success is at the center of everything we do, and success today means continuing to anticipate and meet changing consumer expectations,” said Scott Hager, vice president of HVAC at Ferguson. “That’s why it’s critical that contractors have access to tools that are both powerful and practical. Contractor Commerce supports that evolution with capabilities designed for real-world application.”