Contractor Commerce and Finturf Break the Credit Card Ceiling

Embedded financing expands how homeowners can pay for major home service purchases online.

By Plumbing & Mechanical Editorial Staff

The logos for Contractor Commerce and Finturf. — Image courtesy of Contractor Commerce and Finturf.

Contractor Commerce announced a strategic partnership with Finturf, the field service financing management system that helps contractors offer customers flexible payment options at the moment of purchase. The collaboration represents another step forward for the home services industry to transform the digital transaction experience for homeowners.

The integration adds installment financing to the Contractor Commerce checkout, allowing contractors to support higher-value online purchases beyond the limits of a homeowner’s available revolving credit. Contractors enrolled with both platforms can activate the embedded option without custom development and use Finturf’s financing network for both online and in-home sales.

“This isn’t just about giving homeowners more money to spend,” said Paul Redman, president of Contractor Commerce. “It’s about giving them a better way to pay for an essential home investment. By bringing financing into the online buying experience, contractors can help customers focus on the right solution for their home rather than the limits of a credit card.”

Through Finturf’s lending network, eligible homeowners can access financing options exceeding $100,000, with repayment terms extending up to 240 months. The added purchasing power can help make major home service projects more manageable for customers who may not have sufficient available credit to cover the full cost.

“Contractors have known for years that financing closes jobs at the kitchen table,” said Narek Khachatryan, chief product officer at Finturf. “What they haven’t had is the same tool on their website. This partnership fixes that. Contractors selling through Contractor Commerce can put Finturf’s financing network in front of a homeowner at the exact moment they’re making their online purchase.”