According to a recent industry report, the first quarter of the year saw snow melting sales grow rapidly due in large part to professional customers. 

WarmlyYours released their “Q1 2026 Industry Report” earlier this week. This report analyzes the sales of radiant heating products (by using WarmlyYours sales data as a proxy for the industry as a whole) within the wider context of the national housing and remodeling markets. One of the most surprising findings in the report was that Q1 2026 saw snow melting sales grow 20.7% as whole, with much of that growth coming directly from the professional customer segment. 

Fastest Growing Snow Melting Customer Channels by Sales Volume Q1 2026

Professional customers were up 8.6% in snow melting sales, which represented the largest sales volume increase for any WarmlyYours customer segment in Q1 2026. Moving beyond just sales, WarmlyYours has placed an emphasis on acting as a technical partner for installers. Julia Billen, Owner and President, notes that the brand’s growth is rooted in ensuring contractors have the confidence to execute complex installs flawlessly.

"Let’s be honest: in the world of electric snow melting, a product is only as good as the pro installing it," said Billen. "You can have the best tech on the planet, but if the trade professionals don't feel supported, it’s just cable in a box. That’s why we’ve gone all-in on our relationships with electricians and pavers. We’re not just their supplier; we’re the 'secret weapon' in their back pocket. By backing them up with 24/7 tech support and precision engineering, we’re giving them the confidence to tackle huge commercial installs and own the winter. When our pros win, we win—it’s as simple as that."

The most popular snow melting heating element for professional customers in Q1 2026 was our 240V cable (making up 45%), followed by the PowerMat (28%), and the OmniMat (13%). 

The full report is available here.